Terms & Conditions
Welcome to the terms and conditions of the company. These terms and conditions govern the utilization of the services and website provided by the company. By accessing or using the company's services and website, you hereby acknowledge and agree to abide by these terms and conditions.
Mini T&Cs
UK 18+. Opens 01.02.26 and ends 31.07.26 23.59PM. T&Cs: https://londonpride.co.uk/moments-of-pride.
Short T&Cs
Open to UK residents aged 18+. Promotion runs from 1 Feb 2026 08.00AM to 31 Jul 2026 23:59 GMT. Enter by scanning the QR code on promotional materials or glassware and uploading your “Moment of Pride” image. One entry per person per month. One prize per prize type per person may be won in total. Prizes awarded via instant win on entry and via monthly prize draws for non-instant wins (see full Ts & Cs). Winners selected via random draw. Proof of age and residency may be required. No cash alternative. Promoter: Asahi UK Ltd, Griffin Brewery, Chiswick Lane South, London, W4 2QB. Full T&Cs and Privacy Policy at https://londonpride.co.uk/moments-of-pride. Please drink responsibly – visit drinkaware.co.uk.
Long T&Cs
1 Introduction
- These Terms and Conditions apply to the London Pride 2026 “Moments of Pride” Promotion ("the Promotion") operated by Asahi UK Ltd ("the Promoter"), whose registered office is at Griffin Brewery, Chiswick Lane South, London, W4 2QB, England. The Prizes are supplied by the Promoter. The Promotion or any aspect of it (including Prize delivery) may be administered through its agent Staci whose registered office is at Frontier Park, One Frontier Avenue, Frontier Park, Blackburn, England, BB1 3AL (the “Prize Administrator”).
- These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the Terms and Conditions and by entering the Promotion entrants agree to be bound by these Terms and Conditions. Please retain a copy for your information.
2 Opening/Closing dates & times
- The opening date and time for entries is 08.00AM GMT on 1st February 2026 (the “Opening Date”).
- The closing date and time for entries is 23:59 on 31st July 2026 (the “Closing Date”).
Entries received before the Opening Date or after the Closing Date will not be considered.
3 Eligibility
- The Promotion is open to residents of the United Kingdom who are aged 18 or over, excluding employees of the Promoter or its subsidiaries or other group companies or its agents, their immediate families and anyone else professionally connected with the Promotion. Entrants must have internet access to enter the Promotion.
- Proof of age and residency may be required by the Promoter.
4 How to enter
- To enter entrants must:
a) scan the QR code on a promotional pack, on promotional materials or selected glassware in venues (see list below) or visit https://londonpride.co.uk/moments-of-pride. The QR code will link launch your phone camera and use an augmented reality filtered picture based upon your superimposed face on a background image;
b) complete the form at the QR code.
- Please ensure you have obtained permission from anyone featured prominently in the picture before the picture is uploaded. Please also avoid featuring any other brand, company or logo unless it is sufficiently blurred or obscured so as not to be easily recognisable (in the Promoter’s sole discretion).
- By uploading your image you give us permission to use it in our marketing and promotional materials including including sharing it on a map image showing where entries have come from.
- The QR code appears on the following promotional packs and glassware/ promotional items instore, online or in a pub, venue or participating outlet:
Promotional packs instore:
London Pride 500ml single bottle
London Pride x4 500ml bottle pack
London Pride x4 500ml can pack
London Pride x10 440ml can
Glassware/promotion items in pubs/venues:
London Pride 500ml single bottle
London Pride pint glass
London Pride half pint glass
London Pride beer mats
London Pride pump clip toppers
- Promotional packs are subject to availability and while stocks last.
- Entries must be successfully uploaded to the “Moments of Pride” platform and confirmed by the Promoter’s system to be valid.
- Only one (1) entry per person is permitted per month for each Prize type (i.e. one (1) entry for an instant win Prize and one (1) entry for a monthly draw Prize). Anyone found attempting to bypass this rule, for example by using multiple email addresses to enter, will be disqualified from the Promotion.
- A maximum of one (1) of each prize type per person will be awarded (i.e. one (1) instant win Prize and one (1) monthly draw Prize) for the entirety of the Promotion. If you win one (1) of each Prize types, please do not continue to enter the Promotion as you will not be eligible to win any further Prizes.
- Purchase is not required to enter but entrants must follow the steps outlined in these Terms and Conditions.
5 Prizes (main allocation)
- Prizes will be awarded through a layered structure including a) prizes available immediately (instant win) and prizes available from a monthly draw (the “Prizes”).
- The following Prizes are available according to the relevant Prize round, Prize type and number available to win, all subject to availability:
| Prize round | Round dates | Win type | Type of prize | Description – Prizes to be won | Draw / notification |
|---|---|---|---|---|---|
| 1st | 1.2.26 – 28.2.26 | Instant win | Instant Prize pot | Winner can select one (1) prize from the list available. Partnership prizes (first come, first served): • One (1) signed Brentford ball (signed by one or more players) • One (1) pair of tickets to Brentford v Wolves with Fortress lounge access – 14 March 2026 (Gtech Community Stadium) • Two (2) pairs of GA tickets to Quins v Gloucester – 21 March 2026 (The Stoop) • One (1) pair of tickets to Brentford v Fulham with Fortress lounge access – 18 April 2026 (Gtech Community Stadium) • Thirty (30) London Pride rugby balls |
Winners contacted by 1 March 2026 Monthly draw: • One (1) pair of GA tickets for Prem Rugby Final – 20 June 2026 (Twickenham Stadium) |
| 2nd | 1.3.26 – 31.3.26 | Instant win | Instant Prize pot | Winner can select one (1) prize from the list available. Partnership prizes (first come, first served): • Two (2) signed Brentford footballs (signed by one or more players) • One (1) pair of tickets to Brentford v Crystal Palace with Fortress lounge access – 17 May 2026 (Gtech Community Stadium) • One (1) pair of tickets to Harlequins v Exeter – Summer Kick Off, 16 May 2026 (Twickenham Stadium) • Fifty (50) London Pride rugby balls |
Winners contacted by 1 April 2026 Monthly draw: • One (1) pair of GA tickets for Prem Rugby Final – 20 June 2026 (Twickenham Stadium) |
| 3rd | 1.4.26 – 30.4.26 | Instant win | Instant Prize pot | Winner can select one (1) prize from the list available. Partnership prizes (first come, first served): • Twenty-one (21) pairs of GA tickets for Prem Rugby Final – 20 June 2026 (Twickenham Stadium) • One (1) pair of tickets to Harlequins v Exeter – Summer Kick Off, 16 May 2026 (Twickenham Stadium) • One (1) pair of tickets to Brentford v Crystal Palace with Fortress lounge access – 17 May 2026 (Gtech Community Stadium) |
Winners contacted by 1 May 2026 Monthly draw: • One (1) pair of GA tickets for Prem Rugby Final – 20 June 2026 (Twickenham Stadium) |
| 4th | 1.5.26 – 31.5.26 | Instant win | Instant Prize pot | Winner can select one (1) prize from the list available. Partnership prizes (first come, first served): • Twenty-three (23) pairs of GA tickets for Prem Rugby Final – 20 June 2026 (Twickenham Stadium) • One (1) pair of GA tickets for Prem Rugby Final – 20 June 2026 with behind-the-scenes tour experience • Two (2) signed Brentford jerseys (signed by one or more players) |
Winners contacted by 1 June 2026 |
| 5th | 1.6.26 – 30.6.26 | Instant win | Instant Prize pot | Winner can select one (1) prize from the list available. Partnership prizes (first come, first served): • Three (3) signed Harlequins jerseys (signed by one or more players) • Two (2) signed Brentford jerseys (signed by one or more players) • Fifty (50) London Pride rugby jerseys (M, L, XL sizes available to choose from) |
Winners contacted by 1 July 2026 Monthly draw: • One (1) pair of tickets to first Quins game at the Stoop for the 26/27 season – fixture date TBC. Winner will be notified by email by 1 September 2026 |
| 6th | 1.7.26 – 31.7.26 | Instant win | Instant Prize pot | Winner can select one (1) prize from the list available. Partnership prizes (first come, first served): • Four (4) signed Harlequins balls (signed by at least one player) • Fifty (50) London Pride rugby jerseys (M, L, XL sizes available to choose from) |
Winners contacted by 1 August 2026 Monthly draw: • One (1) pair of tickets with Fortress lounge access to the first Brentford FC home game of the 26/27 season at Gtech Community Stadium – fixture date TBC. Winner will be notified by email by 1 September 2026 |
- The Prizes exclude any accommodation, travel expenses or any other expenses not expressly stated. Travel, accommodation, and any additional expenses incurred are the sole responsibility of the winner.
- The Prizes are non-transferable, non-exchangeable and cannot be redeemed for cash or any other alternative except that the Promoter reserves the right to substitute a Prize with an alternative of equal or greater value in circumstances outside its control.
- The Promoter does not accept any responsibility if a winner does not or is not able to accept their Prize.
- The Prizes may not be sold or auctioned.
6 Winner notification
- The winners will be chosen by random draw performed by automated software in accordance with the dates in the table above and will be notified by email either by the Promoter or the Prize Administrator.
- The winners will be required to respond to the winning notification within seven (7) days to confirm to confirm their eligibility, their age, home address and acceptance of the Prize. This may include being asked to confirm their age by sharing an image of their ID such as a driving license or passport.
- If a winner does not respond to the Promoter within seven (7) days of being notified of their win or if they reject their Prize or if they are ineligible then that winner will forfeit the Prize and the Prize will be reallocated to the relevant Mop-up Draw (see below). Entrants are encouraged to monitor their Instagram account during this time including checking junk/spam folders for relevant emails.
7 Mop-up Draw and Prizes
- Unclaimed Prizes will be reallocated via a draw that will take place at the end of each ‘Prize round’ referred to in the table above (a “Mop-up Draw”).
- The winners in each Mop-up Draw will be chosen by random draw performed by automated software and will be notified by either by the Promoter or the Prize Administrator on the following dates:
Prize Administrator on the following dates:
Prize round 1: on 1st April 2026
Prize round 2: on 1st May 2026
Prize round 3: on 1st June 2026
Prize round 4: on 1st July 2026
Prize round 5: on 1st August 2026
Prize round 6: on 1st September 2026
- The winners will be required to respond to the winning notification within seven (7) days to confirm to confirm their eligibility, their age, home address and acceptance of the Prize. This may include being asked to confirm their age by sharing an image of their ID such as a driving license or passport.
- If a winner does not respond to the Promoter within seven (7) days of being notified of their win or if they reject their Prize or if they are ineligible, then that winner will forfeit the Prize and the Prize may be reallocated to a further Mop-up Draw if relevant. Entrants are encouraged to monitor their Instagram account during this time including checking junk/spam folders for relevant emails. There may be up to two (2) Mop-up Draws for each Prize round noted in the table above before any remaining Prizes are voided from the Promotion.
8 Prize delivery
- Physical prizes will be dispatched to the given UK address by the Prize Administrator or the Promoter within thirty (30) days of the winner confirming their eligibility and Prize acceptance.
- Digital prizes (all tickets) will be delivered via email within seven (7) days of the winner confirming their eligibility and Prize acceptance.
9 Data Protection
- Personal data supplied during the course of this Promotion will be processed in accordance with the Promoter’s privacy policy at https://www.asahibeer.co.uk/privacy-policy and applicable data protection laws.
10 General
- The Promoter encourages responsible drinking and would direct all potential entrants to read http://www.drinkaware.co.uk/ for more information.
- The Promoter will make available the surname and county of residence of the winners to members of the public or regulators who request such details in writing within three (3) months of the end of the Promotion. Entrants can object to disclosure or request that disclosure be limited in scope by contacting enquiries@fullersbrewery.co.uk. The Promoter may nevertheless disclose the information to the Advertising Standards Authority if required to do so.
- The Promoter reserves the right to verify all entries including but not limited to asking for proof of ID including date of birth (passport, driving licence or equivalent form of identification clearly showing the eligible entrant’s date of birth). The Promoter reserves the right to refuse to award any Prize and/or refuse further participation in the Promotion and disqualify the entrant where there are reasonable grounds to believe there has been a breach of these Terms and Conditions, any instructions forming part of this Promotion’s entry requirements or otherwise where a entrant has gained unfair advantage in participating or using fraudulent means.
- It is the entrant’s responsibility to provide correct, up-to-date details when entering and participating in the Promotion. The Promoter cannot be held responsible for entrants failing to supply accurate information that may affect acceptance or delivery of the Prize. Entrants who do not give correct details or those who make an entry on someone else’s behalf will be disqualified, at the Promoter’s discretion.
- Incomplete, illegal, illegible, misdirected or late entries will not be accepted. The Promoter takes no responsibility for entries that are delayed, incomplete or lost due to technical reasons including but not limited to internet connectivity issues, server errors, or corrupted image files, technical interruption, fault or site failure that occurs when purchasing online and that may result in an incomplete purchase for any reason. Incomplete purchases will not be considered valid for entry into the Promotion.
- Entries made from trade, syndicates, consumer groups or third parties will not be accepted. Bulk entries made in any way, including using any software that allows entrants to increase that entrants entries into the draw in a way that is not consistent with the spirit of the Promotion that entrant’s entries will be disqualified and any Prize award will be void.
- Entries submitted using automated methods, including but not limited to computer scripts, bots, or any other software, are strictly prohibited and will be disqualified. Any attempt to intentionally obscure IP addresses, such as through the use of VPNs, proxies, or similar technologies, to manipulate or bypass entry rules will result in the immediate disqualification of those entries. The Promoter reserves the right to verify the authenticity of entries and take necessary actions to maintain the integrity of the Promotion.
- If for any reason any aspect of this Promotion is not capable of running as planned, including by reason of infection by computer virus, network failure, traffic congestion, bugs, tampering, unauthorised intervention, fraud, technical failures or any other cause beyond the Promoter’s control that corrupts or affects the administration, security, fairness, integrity or proper conduct of this Promotion, the Promoter reserves the right to cancel, suspend, or amend the Promotion and these Terms and Conditions or invalidate any affected entries.
- If any act, omission, event or circumstance occurs which is beyond the Promoter’s reasonable control and which prevents the Promoter from complying with these Terms and Conditions (including but not limited to global or regional health crises, weather conditions, fire, flood, strike, hurricane, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, epidemic, pandemic, famine, plague or other natural calamities and acts of God) the Promoter will not be liable for any failure to perform or delay in performing its obligations in respect of the Promotion but will endeavour to minimise the effect to entrants in order to avoid undue disappointment.
- The Promoter, the Prize Administrator and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage that is suffered or sustained (whether or not arising from any person’s negligence) in connection with the Promotion, the fulfilment of the Prizes and/or the use of the Prizes except for any liability which cannot be excluded by law (including personal injury, death and fraud) in which case that liability is limited to the minimum allowable by law.
- The Promoter has no control over internet or communication networks and is not liable for any problems associated with them due to traffic congestion, technical malfunction or otherwise. The Promoter will not be held liable to any individual for any fraud committed by any third party nor for any event beyond its control including, but not limited to, user error and any network, computer, hardware or software failures of any kind which may restrict, delay or prevent a entrant’s entry to the Promotion.
- The Promoter’s decision regarding any aspect of the Promotion is final and binding and no correspondence will be entered into.
- If any of these Terms and Conditions should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these Terms and Conditions and the remaining clauses shall survive and remain in full force and effect.
- These Terms and Conditions (and any non-contractual issues that arise out of or in connection with them) will be governed by English law with any disputes as to the meaning of these Terms and Conditions subject to the exclusive jurisdiction of the English courts.
- For any queries regarding this Promotion please contact enquiries@fullersbrewery.co.uk.
1. Introduction
i. These Terms and Conditions apply to the London Pride x Brentford FC ‘Bee a Hop Grower with Pride’ Promotion ("the Promotion") operated by Asahi UK Ltd ("the Promoter"), whose registered office is at Griffin Brewery, Chiswick Lane South, London, W4 2QB, England.
ii. These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the Terms and Conditions and by entering the Promotion participants agree to be bound by these Terms and Conditions. Please retain a copy for your information.
iii. Entrants will take part in a hop growing initiative to help produce a limited-edition London Pride x Brentford FC beer on the Terms and Conditions set out below.
2. Opening/Closing dates & times for signing up
i. The opening date and time for signing up is 12:00 on 25th February 2026 (the “Opening Date”).
ii. The closing date and time for signing up is 23:59 on 15th March 2026 (the “Closing Date”).
iii. Applications for signing up received before the Opening Date or after the Closing Date will not be considered.
3. Eligibility
i. The Promotion is open to residents of the United Kingdom who are aged 18 or over, excluding employees of the Promoter or its subsidiaries or other group companies or its agents, their immediate families and anyone else professionally connected with the Promotion.
ii. Proof of age and residency may be required by the Promoter.
4. How to sign up
i. To sign up participants must:
a) enter their details on the sign-up page; and
b) pay the relevant fee.
ii. Only one (1) entry per person is permitted. Anyone found attempting to bypass this rule, for example by using multiple email addresses to enter, will be disqualified from the Promotion.
5. Hop growing kits and benefits
i. Each eligible participant will receive one (1) hop growing kit (the “Kits”), two (2) bottles of a limited-edition London Pride x Brentford FC beer (500ml) and one (1) voucher for a pint of the limited-edition London Pride x Brentford FC beer on a matchday at Brentford FC during the 2026/27 season (the “Benefits”).
ii. The Kits and Benefits are non-transferable, non-exchangeable and cannot be redeemed for cash or any other alternative except that the Promoter reserves the right to substitute the Kits and Benefits with an alternative of equal or greater value in circumstances outside its control.
iii. The Promoter does not accept any responsibility if an entrant does not or is not able to accept their Kit and Benefits.
iv. The Kits and Benefits may not be sold or auctioned.
v. The Promoter expects that the limited-edition London Pride x Brentford FC beer will be available from November 2026 but reserves the right to change this date at any time. Entrants will be kept informed about any approximate date of availability via email or other contact method provided during the sign-up process.
6. Eligible entrants notification
i. The Kits will be available for collection from Brentford FC stadium on and from 16th March 2026 to 22nd March 2026.
ii. The two (2) bottles of a limited-edition London Pride x Brentford FC beer (500ml) will be sent by post once available, to the address used in the sign-up process.
iii. The voucher will be sent by email to the email address used in the sign-up process by the end of December 2026.
7. Data Protection
i. Personal data supplied during the course of this Promotion will be processed in accordance with the Promoter’s privacy policy at https://www.asahibeer.co.uk/privacy-policy and applicable data protection laws.
ii. Should entrants agree to join the Whatsapp group for this Promotion they agree to receive updates or notifications via such Whatsapp group. Entrants must comply with the Whatsapp terms and conditions of use.
8. General
i. The Promoter encourages responsible drinking and would direct all potential participants to read http://www.drinkaware.co.uk/ for more information.
ii. The Promoter reserves the right to verify all entries including but not limited to asking for proof of ID including date of birth (passport, driving licence or equivalent form of identification clearly showing the eligible participant’s date of birth). The Promoter reserves the right to refuse to award any Kit and/or refuse further participation in the Promotion and disqualify the participant where there are reasonable grounds to believe there has been a breach of these Terms and Conditions, any instructions forming part of this Promotion’s entry requirements or otherwise where a participant has gained unfair advantage in participating or using fraudulent means. Should an entrant have paid the sign-up fee and be found to be ineligible for the Promotion the sign-up fee will be refunded in full .
iii. It is the participant’s responsibility to provide correct, up-to-date details when entering and participating in the Promotion. The Promoter cannot be held responsible for participants failing to supply accurate information that may affect acceptance or delivery of the Kits.
iv. If for any reason any aspect of this Promotion is not capable of running as planned including by reason of infection by computer virus, network failure, traffic congestion, bugs, tampering, unauthorised intervention, fraud, technical failures or any other cause beyond the Promoter’s control that corrupts or affects the administration, security, fairness, integrity or proper conduct of this Promotion the Promoter reserves the right to cancel, suspend, or amend the Promotion and these Terms and Conditions or invalidate any affected entries.
v. If any act, omission, event or circumstance occurs which is beyond the Promoter’s reasonable control and which prevents the Promoter from complying with these Terms and Conditions (including but not limited to global or regional health crises, weather conditions, fire, flood, strike, hurricane, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, epidemic, pandemic, famine, plague or other natural calamities and acts of God) the Promoter will not be liable for any failure to perform or delay in performing its obligations in respect of the Promotion but will endeavour to minimise the effect to participants in order to avoid undue disappointment.
vi. The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage that is suffered or sustained (whether or not arising from any person’s negligence) in connection with the Promotion, the fulfilment of the Kits and/or the use of the Kits except for any liability which cannot be excluded by law (including personal injury, death and fraud) in which case that liability is limited to the minimum allowable by law.
vii. The Promoter has no control over internet or communication networks and is not liable for any problems associated with them due to traffic congestion, technical malfunction or otherwise. The Promoter will not be held liable to any individual for any fraud committed by any third party nor for any event beyond its control including, but not limited to, user error and any network, computer, hardware or software failures of any kind which may restrict, delay or prevent a participant’s entry to the Promotion.
viii. The Promoter’s decision regarding any aspect of the Promotion is final and binding and no correspondence will be entered into.
ix. If any of these Terms and Conditions should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these Terms and Conditions and the remaining clauses shall survive and remain in full force and effect.
x. These Terms and Conditions (and any non-contractual issues that arise out of or in connection with them) will be governed by English law with any disputes as to the meaning of these Terms and Conditions subject to the exclusive jurisdiction of the English courts.
xi. For any queries regarding this Promotion please contact enquiries@fullersbrewery.co.uk.
If you have any inquiries or concerns regarding these terms and conditions, please do not hesitate to contact us at data.request@asahibeer.eu.
