Official brand ambassador
We’re proud to welcome Joe Marler as the newest ambassador for Fuller's London Pride and Pride Lager. This partnership is all about celebrating what makes people proud. The moments worth raising a pint to and the ones you’d rather laugh about later.
Joement of pride...
or a Joement to hide?
Joe Marler has had his fair share of unforgettable moments. Now he’s putting them all on the line. In our new series, Joe dives into the stories that made him who he is today; reliving the highs, the lows and the “did that really happen?" moments in between. Each one gets a verdict whether it was a Joement of Pride… or a Joement to Hide.
Sign up now to be the first to see more Joements.
Dressing up as
Princess Belle
What do you do when your daughter asks for a princess party? If you’re Joe Marler, you fully commit. Wig, dress, the lot. But was turning up as Princess Belle a Joement of Pride… or a Joement to Hide? Watch to find out.
The Silver
Tracksuit
Most players make a quiet first impression. Joe Marler arrived at Harlequins in a shiny silver tracksuit that definitely didn’t go unnoticed. Looking back, was it a Joement of Pride... or one he’d rather forget?
The Sausage
Haircut
What would make Joe Marler shave the word “sausage” into the side of his head before the Big Game at Twickenham? Helping out a friend’s sausage company, obviously. A Joement of Pride, surely?
Retiring
and Untiring
Joe Marler's relationship with retirement has never been straightforward. To many, he kept walking away from the game. But the truth is, those breaks gave him the space to rediscover his love for rugby.
Trixie Turnover
Joe Marler became Trixie Turnover… and took the role very seriously. The unexpected consequence? His daughter started recognising high heels as 'Daddy’s shoes.' Watch the full story to see how it all unfolded...
Croissant
Joe thought he was late for an important team meeting. Instead, he walked into one of the more elaborate pranks his teammates have ever pulled... and discovered exactly why they'd started calling him Croissant.
Looking for more Joements of Pride?
Over the summer we'll be releasing more hilarious moments from Joe's past. Sign up here to be notified.
Create your own Moment of Pride with Joe
Moments of Pride is all about how celebrating moments together makes them even better. Share one with Joe Marler and you could win exclusive sports prizes!
create a joement
Capture your Joement of Pride using our interactive AR filter. You can also choose to pin your Joement to our live interactive map and see what others are celebrating.
Instant win prizes
Every submitted Joement of Pride will instantly countdown and reveal your prize if you’re a lucky winner!
Bonus prize draw when you share with friends
Post your Joement of Pride straight to social media or send it to your mates to be entered into our bonus monthly prize draw and stand another chance to win!
This image was generated using AI for illustrative purposes and does not depict a real person.
Share for the chance to win
Share the moment for the chance to win any of the exclusive sport prizes below:
tickets to the final
Tickets to the Prem Final June 20th 2026
SIGNED JERSEYS
Signed Harlequins Jerseys
harlequins tickets
Tickets to Harlequins fixtures
Rugby ball
Official Beer Partners of Prem Rugby
Rugby shirt
Fuller's London Pride Rugby Shirt
Brentford tickets
Tickets to Brentford FC fixtures
SIGNED JERSEYS
Signed Brentford FC Jerseys
Signed ball
Signed Brentford X Joma Football
sign up now to be the first to see more joements
Enter your details below and we'll keep you notified.
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