Fuller's London Pride | Joements of Pride

Official brand ambassador

We’re proud to welcome Joe Marler as the newest ambassador for Fuller's London Pride and Pride Lager. This partnership is all about celebrating what makes people proud. The moments worth raising a pint to and the ones you’d rather laugh about later.

Joement of pride...
or a Joement to hide?

Joe Marler has had his fair share of unforgettable moments. Now he’s putting them all on the line. In our new series, Joe dives into the stories that made him who he is today; reliving the highs, the lows and the “did that really happen?" moments in between. Each one gets a verdict whether it was a Joement of Pride… or a Joement to Hide.

Dressing up as
Princess Belle

What do you do when your daughter asks for a princess party? If you’re Joe Marler, you fully commit. Wig, dress, the lot. But was turning up as Princess Belle a Joement of Pride… or a Joement to Hide? Watch to find out.

The Silver
Tracksuit

Most players make a quiet first impression. Joe Marler arrived at Harlequins in a shiny silver tracksuit that definitely didn’t go unnoticed. Looking back, was it a Joement of Pride... or one he’d rather forget?

The Sausage
Haircut

What would make Joe Marler shave the word “sausage” into the side of his head before the Big Game at Twickenham? Helping out a friend’s sausage company, obviously. A Joement of Pride, surely?

Retiring
and Untiring

Joe Marler's relationship with retirement has never been straightforward. To many, he kept walking away from the game. But the truth is, those breaks gave him the space to rediscover his love for rugby.

Trixie Turnover

Joe Marler became Trixie Turnover… and took the role very seriously. The unexpected consequence? His daughter started recognising high heels as 'Daddy’s shoes.' Watch the full story to see how it all unfolded...

Croissant

Joe thought he was late for an important team meeting. Instead, he walked into one of the more elaborate pranks his teammates have ever pulled... and discovered exactly why they'd started calling him Croissant.

First England Cap

What was Joe Marler most nervous about before his first England cap? Surprisingly, it wasn't the rugby - it was the initiation song he'd have to perform in front of his teammates.

Hurry Up!

Some players like to slow the game down. Joe Marler is not one of them. Hear the story behind the moment he lost patience and let a scrum-half know exactly how he felt.

Winning the PREM

Every player dreams of winning a PREM Rugby title. For Joe Marler, the victory was unforgettable - but so were the celebrations it created after.

Create your own Moment of Pride with Joe

Moments of Pride is all about how celebrating moments together makes them even better. Share one with Joe Marler and you could win exclusive sports prizes!

create a joement

Capture your Joement of Pride using our interactive AR filter. You can also choose to pin your Joement to our live interactive map and see what others are celebrating.

Instant win prizes

Every submitted Joement of Pride will instantly countdown and reveal your prize if you’re a lucky winner!

Bonus prize draw when you share with friends

Post your Joement of Pride straight to social media or send it to your mates to be entered into our bonus monthly prize draw and stand another chance to win!

create the moment Win prizes